Monthly Chapter Meeting-Dec 2019Go Back


IIBA Central Iowa Chapter December Chapter Meeting




The Waza of Goal Setting and Creating your Brand

What better time at the end of the year to take some time and just focus on YOU. It's time to just take care of you and some self-introspection. What better time to think about what personal brand you want to portray and goals you want to achieve in 2020? Your personal brand is how you are portrayed to others. How do self-package yourself? What do you stand for? How do you want to be perceived? Does your brand represent what you want? You want a very strong and consistent personal brand. You want to take time to understand what is that brand you want to portray.

If you have defined your personal brand now is a great time to reflect on how well the brand you want to portray is coming forth to others. Your personal brand can help drive the type of goals you want to achieve. "Goal setting is not only about choosing the REWARDS you want to ENJOY, but also the COSTS you're are willing to PAY." James Clear is an American author, entrepreneur and photographer. His quote resonates with me because it takes goal setting to a different level. Individuals set goals to achieve some sort of rewards. The term "reward" can mean different things to different people, but there is some sort of end result desired.

However, it's one thing to communicate a goal either, written or verbally, and it's another thing to go through the process of achieving that goal. How hard are you willing to work? How much are you willing to invest? What resources are you willing to tap in to? How BADLY do you want it? There has to be intention when setting goals. A goal should mean something and should have actionable steps taken to achieve it to ensure success. It's time to take some time to just focus on YOU!!!!!

In this 1-hour session participants will learn:

§ How to approach goal setting

1. How to define goals

2. How to determine and define your brand

§ How to create your brand

3. Brand Do's and Don'ts

4. How to measure success 

Paula Bell

Speaker Biography:

Paula Bell is the CEO of Paula A Bell Consulting, LLC. She is a Business Analyst, Leadership and Career Development coach, consultant, speaker and author with 21+ years of experience in corporate America in project roles to include business analyst, requirements manager, business initiatives manager, business process quality manager, technical writer, project manager, developer, test lead and implementation lead. Paula has experience in a variety of industries to include media, courts, manufacturing and financial. Paula has lead multiple highly-visible multi-million dollar technology and business projects to create solutions to transform businesses as either a consultant, senior business analyst or manager. Currently she is a Business Initiatives Manager leading a revenue team to build capabilities to bring new and innovative products to market.


Through her 5-tier consulting business model, Paula helps individuals find their passion, build their brand, and enhance their skill sets through consultations, coaching and customizable documentation. In hopes to empower and motivate others and themselves, through a structured journey of self reflection and awareness as a catalyst for unlimited success.


Paula is originally from Brooklyn, NY. She graduated with a Bachelors of Science in Management Information Systems from Oral Roberts, University located in Tulsa, OK. Paula is currently married and resides in Iowa with her husband and twins (boy/girl). Paula is extremely active in her community as she is the Past President of the Rev. Dr. Martin Luther King Jr. Scholarship Fund which provides scholarships to minorities attending Iowa institutions as well as volunteers for many different community events. Paula also studies and trains martials arts and achieved her 2nd degree black belt designation in August of 2018.

Date & Time
Thursday, December 19, 2019 from 11:00 am - 12:30 pm

Wellmark BCBS
1331 Grand Avenue
Des Moines, IA  50309  

Parking and Entrance Instructions for Wellmark                                                                                                                                                               

$15 for non-IIBA Chapter Members. No cost for IIBA Chapter members in good standing*. Payment is accepted at the door in the form of cash, check, credit or debit cards.


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